Greenhouse Sports charity has been selected to be a UK pioneer of the Unilever brand Sure’s Breaking Limits Programme, which celebrates sport’s power to drive social change and community development. The programme uses sport and physical activity to ‘equip young people with the confidence to overcome barriers and achieve more with their lives’.
As part of the partnership, the brand has created a digital training series – the Sure Breaking Limits Training Series – to support our coaches with skills training to enhance their programmes and expand their reach. The Sure Breaking Limits partnership will also provide financial support for Greenhouse Sports to continue to deliver its high-level sports coaching and mentoring programmes for youngsters from disadvantaged backgrounds.
“Through our Breaking Limits Programme, we’re giving youth access to the vital coaches, communities and safe spaces they need to move more. Because through movement, everyone can find the confidence to break limits… We selected Greenhouse Sports as one of our pioneer partners for the Breaking Limit Programme because of the inspiring work they do in communities across London. They demonstrate some of the best examples that we have ever seen of how sport and movement can be used to positively change lives. Central to that work is their amazing team of coaches and it is a privilege to be able to support that team.”
– Kathryn Swallow, Global Vice President – Rexona (known as Sure in the UK), Unilever
The brand has partnered with sport for social change leader Beyond Sport to launch the programme, as well as joining forces with sport for development organisations like Greenhouse Sports to support young people across the world being active, with similar programmes initially in the US and Brazil.
The programme aims to support Unilever’s commitment of improving health and wellbeing and encouraging movement, as well as reaching 1 billion people per year by 2030.
Beyond Sport is delighted to partner with Rexona on the Breaking Limits Programme. Through our work, we’ve been honoured to engage with coaches, community leaders and organisations across the world who are truly breaking the limits of what is possible through sport. “We are pleased to have the opportunity to help support their development and build on their amazing work, while inspiring more people to move more through this Training Series. With structural barriers at an all-time high, this programme is especially timely in contributing to young people’s health and wellness.– Nick Keller, Founder and President, Beyond Sport
According to research carried out by the brand, almost two-thirds of people struggle with motivation when it comes to physical activity, with self-doubt identified as one of the critical factors. The Breaking Limits Programme will aim to focus on supporting young people by equipping them with confidence, teamwork and resilience, providing them access to coaches and mentors skilled through the programme and creating safe spaces to move.
“We are delighted that Sure has chosen to partner with our Charity for the Breaking Limits programme. The training programme will deepen the skillset of our high quality coaching team and will further empower our young people with the confidence and opportunity to move more. This support is especially needed in the recovery from the impact of the pandemic, which has hit our communities hardest.”– Béatrice Butsana-Sita, Greenhouse Sports CEO