Alexandra is a marketing, digital and communications specialist, currently employed at the Premier League, and formerly at the All England Club, home of The Championships, Wimbledon. A former sports journalist, Alexandra’s role is to help sporting organisations appeal to the next generation of sports fans and event-goers, showing that they can not only thrive on innovation, but social purpose too. A lover of all sports, Alexandra has two blues and an inconsistent backhand. She lives in London with her wife and daughter.