Greenhouse Sports CEO selected to lead the British Red Cross

Greenhouse Sports


Greenhouse Sports CEO Béatrice Butsana-Sita will be stepping down from the charity this autumn to lead the British Red Cross as their new CEO.

In calling time on her four year tenure at Greenhouse Sports Béatrice said: ‘It has not been an easy decision, as I feel a deep personal connection with Greenhouse and all that we have achieved and knowing we have a fantastic strategic plan, team and culture to really build on that success in the next chapter for our brilliant charity – and do even more for the young people that are the heart of what we all do.

‘The opportunity to lead the British Red Cross is a different challenge, but one I feel equally passionate about.’

Thanking Beatrice for her service, Luke Ellis, Chair of the Board of Trustees said: ‘Béatrice is a wonderful leader, and her ambition and expertise over the last four years means that Greenhouse Sports has never been stronger. We’re supporting more young people with really high quality sports coaching, mentoring and enrichment opportunities than ever before. And we’re supporting them earlier thanks to our work in primary schools, we’re reaching young people beyond London who really need us, and in partnership with fantastic organisations like Guy’s & St. Thomas’ Foundation to deliver truly game changing projects.

We have improved immeasurably, and most importantly of all, in our impact on the young people, schools and communities that depend upon the work our coaches do.

A leader is only ever as good as those they serve, and the fact such a large, far-reaching and recognisable international institution like the British Red Cross has asked her to lead them, is a reflection on all of the staff at Greenhouse. Our sadness at her departure is therefore tinged with a real sense of pride.’

Béatrice will remain at the helm of Greenhouse until the end of October, and will be supporting the Trustees in recruiting her successor, for which the search has already begun.

Luke Ellis added: ‘I’ll be at the forefront of the difficult task of finding the right individual to replace Béatrice, and supporting the Senior Leadership Team through the transitional period before a new CEO begins.’

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