BT Sport’s The Supporters Club & NBA pledge their support
BT Sport’s The Supporters Club has teamed up with the National Basketball Association (NBA) to support Greenhouse Sports!
Greenhouse Sports Basketball, has been running in London for eight years with funding from our principal sponsor Prudential and aims to use the sport to encourage the development of life skills that will be invaluable to young people from inner city communities across London.
BT Sport’s The Supporters Club has provided a substantial grant that will see the Greenhouse Sports program rolled out into an additional five London secondary schools in Tower Hamlets, Lewisham, Newham, Camden and Brent, with the NBA providing basketball coaching materials and a number of basketball training clinics to these participants.
The partnership was unveiled on Monday 12th January at Bow School, East London, by NBA legend John Amaechi, former WNBA star Allison Feaster plus Arsenal Ladies and England footballer Rachel Yankey. The sporting role models worked with Greenhouse Sports coaches to run a special basketball session run for 40 of our lucky participants.
John, Allison and Rachel, gave the youngsters the benefit of their experience in a Q&A session where Allison Feaster reassured young female participants that there was nothing wrong with being strong, having muscles and playing to the best of their ability.
The session included an NBA Clinic with multiple stations and exercises run by NBA coaching experts. The NBA’s core values of community and youth development are very much aligned with our mission.
The Supporters Club aims to build a better world through sport by changing the lives of disadvantaged young people. Funds are raised thanks to BT Sport customers choosing to add an additional £1, £3 or £5 to their monthly BT Sport bill as a donation. The Supporters Club has raised over £3 million from BT Sport customers and BT. So far The Supporters Club has partnered with Comic Relief to fund 24 sport-inspired community projects – 14 in the UK and 10 overseas, with over 92,000 people now giving monthly donations.
Simon Green, Head of BT Sport, said: “Today’s announcement deepens the successful rights relationship between the NBA and BT Sport. It also builds on The Supporters Club’s growing presence in the sport for development sector, and, adds the NBA to the Premier League and Premiership Rugby as key BT Sport partners with whom The Supporters Club works. The Supporters Club has proved to be a powerful force for good, with BT Sport customers raising millions of pounds to help young people in the UK and overseas through sport.”
Michael de Giorgio, CEO and founder of Greenhouse Sports, said: “We are delighted that we can build on the success of Prudential’s support to use basketball to reach more young people in London through this exciting partnership with The Supporters Club. This comes at a particularly exciting time for the charity as this week; we officially announce our name change to Greenhouse Sports”.