Greenhouse Sports Impact at Sport and Recreation Alliance’s sport summit
Greenhouse Sports believes strongly in ensuring our programmes create positive outcomes for our participants and have a real ability to affect lives for the better, which is why we focus on measuring our impact through our innovative STEP measurement framework. Last month, Julie, our Head of Impact and IT, attended the Sport and Recreation Alliance’s annual sports summit at the Kia Oval. She takes us through her thoughts on the conference and impact in the sport sector below:
Entitled Evidencing Impact and Using Data, the summit included speakers from organisations as diverse as Transport for London, Manchester City Council, Ernst and Young, and the Lawn Tennis Association. Unanimous in appreciating the importance of collecting and sharing data, the speakers also warned against simply collecting data for its own sake. More than one spoke of data being the DNA that underpinned their decision-making – ‘stories are lovely but they’re not enough’, as the head of the Youth Hostel Association put it. Data is certainly in
Greenhouse Sports DNA – we use data generated while evaluating our outputs, outcomes, and processes to hone our programme delivery in ways designed to increase our impact.
The summit also heard from Jennie Price, the CEO of Sport England, who introduced their new strategy, Towards an Active Nation, which was launched recently – read our response to the new strategy here. At the summit, Ms Price spoke particularly about the need for organisations to ‘get under the skin’ of what customers want – a statement echoed by other speakers throughout the day. At Greenhouse Sports, we have long sought to do this, priding ourselves in tailoring our programmes across London to meet the needs of our ‘customers’ – the young people with whom our coaches work every day of the week.
Overall, the summit was a great opportunity to listen and speak to people from across the sports sector, people who understand why sport matters, and understand the huge opportunities that it provides to change lives.